2025-04-17
Shangzhuan's 2025 New Product Launch Conference Concludes Successfully | Core Products Heavily Released, Strategic Upgrade Leads the Future of the Industry
On April 9, 2025, Shangzhuan's 2025 new product launch conference kicked off at its Shaoxing base in Zhejiang Province. Customer representatives from over 30 provinces, autonomous regions, and municipalities across China gathered to witness the company's technological innovation and strategic upgrade milestone. At the launch conference, the company unveiled its 2025 core product matrix and technical system, announced a new brand strategy, and launched a new website, demonstrating the company's firm determination to lead industry transformation.
Leading the Future
Technological Breakthrough:
Two Core Product Systems Empower Industry Upgrades
At the beginning of the launch conference, Hu Youwu, director of the technical support department, took the stage to unveil the 2025 new product matrix:
1. New generation of high-efficiency energy-saving axial flow fans: Using aerodynamic optimization design and intelligent manufacturing technology, it subverts industry traditions, comprehensively improves energy efficiency, and provides cost-effective solutions for ventilation and fire smoke exhaust in various spatial buildings.
2. New generation of box-type centrifugal fans: Using a new frame and chassis design, the box weight is significantly upgraded, and the quality is comprehensively improved.
3. Self-developed fan selection platform: Integrating three functional modules, it creates "intelligent selection and quotation + project management + database platform" intelligent selection software, providing customers with one-stop technical services from "business opportunities to ordering".
Hu Youwu emphasized at the launch conference: "This technological breakthrough is not only a product iteration but also a key step in our transformation from a 'single equipment supplier' to a 'system solution service provider.'"
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R&D Process:
Innovation Practice Guided by User Needs
In the new product introduction session, Li Linlin, director of the axial flow product department, and Zhang Yuan, director of the centrifugal product department, reviewed the arduous journey of the new products from the conceptual stage to mass production. The two development teams conducted in-depth market research, drew on valuable opinions from the product committee, adopted advanced design optimization methods, and repeatedly iterated and verified, ultimately achieving a breakthrough in key technologies. This showcases Shangzhuan's customer-centric R&D philosophy, continuously activating product vitality by transforming customer needs into quantifiable technical indicators.
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Immersive Experience:
Customers Rave About New Products as "Exceeding Expectations"
The realistically designed exhibition area specially set up for the launch conference pushed the atmosphere to a climax. During the new product viewing session, customers engaged in enthusiastic discussions while observing the new axial flow fans and new cabinet machines up close. "Energy efficiency data far exceeds industry standards," "The software solves the pain point of our long-term reliance on manual selection," many customers could not hide their excitement during interviews, stating that they "have full confidence in Shangzhuan's technical foundation and market insight."
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Strategic Upgrade:
Digital Empowerment of the New Brand Ecosystem
Following closely, He Kefeng, director of the marketing department, showcased the newly revised corporate website to customers. The new website integrates four functions: product library, solutions, engineering cases, and channel recruitment, allowing customers to "one-stop" access company information, product materials, and customized services. In the future, the company will leverage brand value cultivation, continuously empower industry influence, and enhance terminal market awareness, striving to build "Shangzhuan" into a leading brand in China's fan industry, making professional value and brand reputation deeply rooted in the hearts of the people.
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Concluding Remarks:
Setting a New Course for High-Quality Development
At the closing ceremony of the launch conference, Li Shouyuan, general manager of Shangzhuan, said in his speech: "The launch conference has come to a successful conclusion. Shangzhuan would like to thank every partner and customer for their presence. It is your trust and support that make this product and technology feast more warm and meaningful. Today's launch conference is not only a product innovation but also a milestone in our company's transition from 'manufacturing' to 'intelligent manufacturing.' Shangzhuan will continue to use technological innovation as its engine, be guided by customer needs, deepen collaborative innovation with customers, and drive the industry with 'technology + service' dual engines, leading the industry, setting benchmarks, and becoming a leader in high-end intelligent ventilation equipment!"
Leading the Future
2025-04-17
