ZHEJIANG SHANGFENG SPECIAL BLOWER INDUSTRIAL CO.LTD
2024-08-02
Solid foundation, victory against the odds | Shangzhuan Group 2024 Semi-annual Internal Marketing Conference
Shangzhuan Co., Ltd. held a mid-year internal marketing meeting from July 19, 2024 to July 20, 2024, analyzing the current market situation and competitor dynamics to clarify marketing goals and strategies for the second half of the year.
Meeting Location: Company Conference Room 2
Attendees: Li Shouyuan, General Manager of Wind Turbine Company; Liu Hailong, Deputy General Manager of Electric Drive Product Company; Zhao Bingliang, General Manager of Intelligent Emergency Equipment Product Company; Zhou Yi, Director of R&D Center; Zhou Bo, Director of Customer Service Department; He Kefeng, Director of Marketing Department; Hu Youwu, Director of Technical Support Department; Industrial Marketing Department; Rail and Civil Marketing Department
Industrial Strategy Sharing
Chen Xiaojun, director of the Industrial Marketing Department, first reviewed the overall data of the Industrial Marketing Department in the first half of the year, thoroughly conveyed the core objectives and execution of the company's “520D” strategic goal, and formulated a plan for the second half of 24 based on key performance indicators and the “520D” strategy: 1. Expanding the sales team; 2. Deepening digital management; 3. Accurately positioning products and channels in the industrial field; 4. Continuously strengthening collection efforts and conducting inspections of various collection points.
Factory Ventilation Product Training
Zhou Yi, director of the R&D center, and Hu Youwu, director of the technical support department, shared and exchanged information on factory ventilation systems and industrial wind turbine products and solutions, focusing on factory ventilation systems and industrial wind turbines. The goal was to deepen the attendees' understanding of these two product categories. After the training, group discussions and presentations were organized, and through the collision of group thinking and clear logical presentations, everyone gained a clear understanding of the factory ventilation market.
Meiwo Ancient Road Hiking
On July 20, 2024, at 6:00 am, everyone gathered and set off on a 5-kilometer hike along the Meiwo Ancient Road, allowing everyone to hear the breath of the mountains and forests, smell the freshness of the morning, and eliminate summer fatigue, ensuring everyone is in the best physical and mental state for the training activities.
Electric Drive Products and Intelligent Emergency Equipment Training
This marketing meeting also invited Liu Hailong, deputy general manager of the electric drive product company, and Zhao Bingliang, general manager of the intelligent emergency equipment product company, to provide training on electric drive products and intelligent emergency equipment, allowing frontline sales personnel to gain a deeper understanding of the company's business and strategy, and the company's diversity, filling them with hope for the company's future.
Branch Office Performance Report
Eight branch offices gave performance reports, summarizing the first half of the year, including achievements and shortcomings. Based on the market situation and existing shortcomings, detailed plans were formulated for the second half of the year, focusing not on projects but on customers, and key customers in particular.
Summary and Outlook
Li Shouyuan, general manager of Shangzhuan Co., Ltd., gave clear instructions on the future direction and development priorities:
The top priority is collection; focus on collection, undertake short-cycle projects, and reduce financial risks.
Focus on both the industrial market and the factory ventilation market. Maintain industrial market customers and undertake high-end projects; explore the factory ventilation market, find customers, target key customers in specific segments, starting with customer visits, gradually establishing strategic partnerships with customers.
The company empowers sales personnel by collecting market information, analyzing market data, providing clear direction for sales personnel, and allowing them to approach the market in a targeted manner.
Do a good job in customer development and maintenance, understanding customer's past purchase volume, competitors, etc.
2025-04-17
